Our assignment was to create three tea boxes for one company who wants to appeal to health-conscious predominantly female consumer, ages 25+. I think this will appeal to the target audience because the silhouettes will allow viewers to imagine themselves hiking and visiting the views. I also hope to appeal to their philanthropic nature because some of the proceeds will go to helping the environment. The name of the tea company is Vagari, which Latin for “to wander”.
Cynthia Hughey Designs 